Some events promise to change your business.

This one might just change your entire damn life.

The Hire & Scale Mixer, hosted by The Virtual Société, isn't another awkward handshake convention where you leave with three tote bags and zero leads.

This is a different beast entirely - an intimate, strategic, purpose-driven power move led by Maci Parr, the entrepreneur who's making sustainability the new standard and freedom the new flex.

If you’ve ever dreamed about building a business that actually feels good to run - not just looks good on LinkedIn - you need to know what’s brewing inside this movement.

Because while most people are still busy trying to figure out how to survive the algorithm, Maci Parr is helping women build entire ecosystems where purpose and profit don’t just coexist - they fuel each other.

And it all started with a realization most people never get honest enough to admit…

The Origin Story

How Maci Parr Went From Limiting Beliefs to Limitless Impact

Maci Parr didn’t wake up one day with a business plan neatly laminated in a three-ring binder.

She started with something messier, something more human: a stubborn belief that working for herself was illegal.

“Growing up, the only 'entrepreneurs' I saw in movies were drug dealers," she laughs, remembering the mental image that stuck with her.

I thought working for yourself was something shady - like, something you had to hide.

It wasn’t until the chaos of COVID cracked her world open that the idea of building her own future started to feel less criminal - and more like survival.

After bouncing back to school and landing a job in the aesthetics industry, Maci realized she was naturally wired for building systems, creating structure, and making order out of chaos.

But working for someone else? Trying to duct-tape her gifts onto someone else's mess?

That felt like trying to build a mansion on quicksand.

Then, one night - like every good millennial pivot story begins - she stumbled across a TikTok about virtual assistants.

At first, I thought it had to be a scam, but the curiosity wouldn’t go away.

Curiosity turned into obsession.

Obsession turned into research.

Research turned into her first client: her best friend.

And before she knew it, Maci was juggling a full-time job by day and her budding empire by night, driven by something no paycheck could buy - ownership over her own damn life.

She didn’t start with six-figure dreams or a viral moment.

She started with messy action, self-doubt, and the kind of late-night Googling sessions that only real entrepreneurs understand.

But inside all that noise, a signal started to break through:

Freedom isn’t handed to you.

You build it - one scary, imperfect step at a time.

From Scrappy Side Hustle to Strategic Movement

Building a business isn’t glamorous when you're still dodging Slack notifications from your 9–5.

In the early days, Maci Parr wasn’t scaling empires - she was making it work on scraps, intuition, and the kind of stubbornness only future CEOs seem to have.

By day, she clocked into a job that drained her.

By night, she was piecing together a business from sheer willpower, Google Docs, and WiFi that sometimes betrayed her.

I was structured, but things weren’t working the way I hoped. I was posting on Instagram, trying everything, just figuring it out as I went.

That “figure it out” stage is where most people quit.

It's messy. It's discouraging. It feels like screaming into the void while the void politely unsubscribes.

But Maci didn’t bounce, she bet bigger.

When her 9–5 finally cut her loose, she didn’t spiral into panic. She sprinted into her future.

I got let go and had no choice but to bet on myself. I got on Upwork, started networking like crazy, and hired a business coach.

That season of forced risk-taking taught her something most shiny Instagram business coaches will never admit:

Messy action beats perfect plans every time.

While everyone else was stuck designing color-coded vision boards, Maci was out there making uncomfortable calls, chasing leads, tweaking her offers, and learning how to turn tiny wins into real momentum.

Within months, she was fully booked.

Not because she had a viral moment.

Not because she cracked some secret code.

But because she treated her dream like it was already real even when the world hadn’t caught up yet.

Freedom, for me, means having control over my time. Choosing who I work with. Building a life where I’m not just surviving.

And that definition of freedom?

It didn’t stay static. It evolved with her, because scaling isn’t just about hiring a team or making more money. Scaling is about evolving your standards, your systems, and your vision at every damn level.

What started as a side hustle for survival was slowly mutating into something bigger, heavier, and much more dangerous to the status quo.

Cracks in the System

Why The Virtual Société Had to Exist

The online business world loves to sell you two things:

Freedom and a one-way ticket to burnout disguised as "hustle culture."

At first, Maci tried to play the game.

She checked the boxes. She did the networking, the client chasing, the "scaling secrets" the gurus preached from their Bali Airbnbs.

But the deeper she got, the clearer it became: the system was cracked.

We hear a lot about scaling, but not enough about sustainability. About building something that doesn't burn you to the ground.

Most women in the online space weren’t building businesses that set them free.

They were building cages out of client rosters, operating systems, and back-to-back Zoom calls.

And the so-called “solutions” were just fancier handcuffs: more courses, more productivity hacks, more grind.

Maci knew she didn’t just want another successful business. She wanted a different blueprint altogether.

That’s where the idea for The Virtual Société took root - not as a brand, but as a movement.

She wasn’t just trying to teach women how to make six figures. She wanted to show them how to build a business that loves them back - where sustainability isn’t an afterthought, it’s baked into the DNA.

Freedom to me means having control over my time and who I work with. Purpose means making sure the work I’m doing isn’t just profitable, but meaningful.

That’s why when The Virtual Société built their new Foundry program, they didn’t drop another cookie-cutter video course into the abyss.

They flipped the model completely.

Instead of expecting women to sit down for 47 Zoom modules while juggling jobs, kids, and life, they created a private podcast format - a way to learn on the go, whenever and wherever it actually fit into a real woman’s life.

No rigid timelines. No hustle-guilt. No endless PowerPoints.

Just flexibility, freedom, and firepower.

True sustainability isn’t just about having the right tools. It’s about building on your own damn terms and knowing you deserve to.

The Hire & Scale Mixer

A Revolution in Real Time

The Hire & Scale Mixer wasn’t designed to be another transactional swap of business cards and fake smiles.

It was built for something deeper: real conversations, real connections, real power moves.

I had this idea to create events that felt like job fairs, but way cooler, way more strategic, and way less transactional.

Translation:

No desperate elevator pitches.

No such thing as cringe.

No awkward, “Sooo, what do you do?” loops of hell.

Instead, Maci built a room where visibility meets opportunity and collaboration doesn’t just happen, it’s engineered.

The energy behind the event was different from the jump.

Small by design, strategic by choice.

Maci knows that real opportunities don't happen when you're trying to shout over a hundred other people for attention.

They happen in curated spaces where everyone is already aligned - where you’re not wondering if you belong, you’re wondering who you’re going to build with.

And guess what? People didn’t just show up. They showed out.

At first, I was freaking out. I thought no one was going to come. I was texting my friends like, 'Is this even happening?!'

TEA? They sold out. Fast.

Then Maci did what true rebels do:

She added five more tickets without asking permission and almost sold those out within 24 hours too.

Because when you build something real, people feel it.

No fake scarcity tactics. No gimmicks.

Just genuine demand because the right people wanted in.

The Hire & Scale Mixer didn’t feel like a conference.

It felt like a blueprint for a new era - one where introverts found their voice, collaborations sparked before coffee even hit lips, and women walked out not just with a goodie bag, but with a new trajectory.

Real Talk: Leadership, Hiring, and the Fear Factor

Scaling sounds sexy…until you're actually standing at the edge of it, staring down the barrel of your first big hire.

It’s not just about finding the "right person."

It’s about wrestling three beasts at once:

Money. Trust. Control.

When you’re hiring, you’re facing all three at the same time. It’s not just ‘Can I afford this?’ It’s, ‘Can I let go enough to let someone help me?’

Here’s the tea…scaling is forking scary!

Especially when your business feels like your baby and every dollar feels like it was scraped together from your own damn bloodstream.

But here’s the brutal truth Maci had to learn (and now teaches relentlessly): Trying to do everything yourself isn’t noble. It’s a fast track to burnout.

At some point, you have to make the scariest, most strategic move of all: trusting someone else to hold part of your vision.

And you can’t just hire reactively - throwing bodies at problems the second you feel overwhelmed.

That’s not leadership. That’s setting fires you’ll have to clean up later.

Hiring with intention means knowing exactly what you need: skill set, experience, communication style, everything. If you don’t think through it, you’re just recreating chaos with new faces.

Maci's first hire wasn’t a right-hand assistant or a manager.

It was a graphic designer.

After wasting an entire day stuck in Canva trying to design a single Instagram post, she had a gut-check moment: “My time is too valuable for this shit.”

That’s the question she teaches every entrepreneur to ask when they're scared to spend: “Could my time be better spent somewhere else where it’s more valuable?”

The answer is almost always yes.

Hiring smart is about building a culture around yourself that protects your peace, your mission, and your momentum.

That’s why The Virtual Société doesn’t shy away from the uncomfortable conversations.

They talk openly about client red flags, team drama, leadership mistakes - all the stuff people wish they knew before everything blew up in their faces.

Even if you’re still a solopreneur, you need to learn to protect yourself now - because once you're scaling, the stakes only get bigger.

Leadership isn’t about having all the answers.

It’s about building the systems, the boundaries, and the vision strong enough that you don't crumble the second shit gets hard.

And it will get hard.

But if you're building right? It gets better too.

Beyond the Mixer

If you think the Hire & Scale Mixer was just a one-off success story, you’re missing the bigger picture.

This is just the beginning. I would love to host more events. Eventually retreats. Bigger conversations. More space for real connection.

That's the best thing about Maci: She’s not waiting for permission.

She’s not sitting around hoping the system gets better.

She’s building her own damn system.

One that’s not just about scaling faster.

One that's about scaling smarter - on your terms, with your health, your vision, and your freedom intact.

Freedom isn't found. It’s built! And iff you’re tired of asking for it, this is your blueprint to start taking it.

You’re not meant to do this alone. You’re not meant to survive one launch away from collapse. You’re not meant to carry the whole damn world on your shoulders because you're too afraid to trust someone to help you carry it.

You're meant to lead. To scale sustainably. To build something that gives back as much as it demands.

If you’ve been waiting for a sign to step into that? This is it.

The door is already open.

The only question left is: Are you walking through it?

Where You Go From Here

Ready to stop building someone else’s dream and start scaling your own?

Here’s how you move:

• Follow The Virtual Société - Get tapped into the community changing how women build, lead, and live.

• Join the next event - If the Hire & Scale Mixer shook things up, just wait for what’s coming next.

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