Everything You Need to Know About SoulFlora’s 420 Fest

Looking for the best 4/20 fest in NJ?

Mark your calendars and roll up early (pun totally intended) - SoulFlora’s second annual 420 Fest is about to take over Newfoundland, NJ on Saturday, April 19 with a celebration that blends cannabis culture, music, food, and community in the most SoulFlora way possible.

AND it’s completely free.

No ticket. No medical card. Just show up, vibe out, and find yourself.

Below is a schedule of events and answers to the most important question (if you don’t already know): what the fork is a SoulFlora!?

Live Music (12PM–6PM)

Get ready for a full afternoon of live sets to soundtrack your high.

• Jake Roggenkamp | 12:00 - 1:45PM

• Abbie Roper | 2:00 - 3:45PM

• Dani Zanoni + Alex Kerssen | 4:00 - 6:00PM

Expect a mix of mellow, vibey, and soulful tunes that match the energy of the day - perfect for sparking up, swaying in the sunshine, or discovering your new favorite local artist.

Food Vendors

Come hungry.

This year’s fest features some mouthwatering food options to keep you fueled while you float:

• Big Mouth Deli (savory classics + comfort eats)

• DonutNV (for the sweet-tooth stoners)

• An empanada truck (say less.)

Vendor Pop-Ups

You’ll also get to meet the minds behind some of your favorite cannabis brands, including:

• Garden Greens

• Onyx

• Clade9

• Verano

Talk shop, grab swag, and learn more about the products you’re loving direct from the people who work for them.

420 Weekend Deals

(April 18–20)

We’re talking major discounts across the board:

• $100 ounces

• $15 eighths

• $25 vapes

• Storewide savings up to 50% off

It’s the best time of the year to stock up.

Location + Deets:

SoulFlora Dispensary

2713 NJ-23 #5A, Newfoundland, NJ

April 19 | 12PM–6PM

Store open from 9AM–9PM

21+ to enter the event.

Visit soulflora.com/events for full details.

What is SoulFlora

SoulFlora is DIFFERENT.

It’s part botanical boutique, part community center, part spiritual re-up. This is a place where the product is just the beginning, because for SoulFlora, cannabis is less about consumption and more about connection.

Their mission is rooted in self-discovery, play, and presence.

They believe in cannabis as a creative tool, a healing ally, and a way to reconnect with yourself, your people, and your peace.

The name says it all. In their words:

'Soul’ reflects individuality and inner growth, while ‘flora’ nods to the natural world that fuels that journey. Our tagline, ‘Find Your Self,’ captures that spirit - we believe cannabis can help you reconnect, reset, and explore who you are in new ways.

From the warm energy of the staff to the intentional curation of products and vibes, walking into SoulFlora feels like walking into a place that sees you. No pressure. No posturing. Just openness, education, and good energy.

One week it’s a live music session or car meet up in the parking lot, the next? A "Make Your Own Bong" workshop that somehow felt like a cross between an art class, a stoner slumber party, and a self-empowerment circle.

This is a space where play meets purpose.

And yeah - you can get $25 vapes and $100 ounces.

But what you leave with? That’s the real high.

Where NJ’s Cannabis Scene Is Going and How SoulFlora Is Helping Shape It

New Jersey’s cannabis scene is growing fast but not everyone’s doing it with soul.

While some dispensaries race to the bottom with flashy sales and sterile branding, SoulFlora is choosing a different route: one built on community, care, and culture. And it’s working.

This is our second 420 celebration, and the progress we’ve seen in just a year is inspiring. The New Jersey cannabis scene is moving in the right direction, and we hope to see it continue with a community-first mindset.

That community-first mindset shows up in everything they do - from hosting free events and local workshops, to creating space for conversation, education, and joyful expression. They’re not here to just sell flower, they’re here to help shift the stigma.

Because while legalization is changing laws, it’s brands like SoulFlora that are changing the narrative.

They’re making cannabis approachable, beautiful, and human.

They’re giving people permission to use it as a tool for healing, for creativity, for connection.

And they’re showing the industry what it looks like when a dispensary doesn’t just exist in a town but shows up for the town.

And if you asked them what song defines this moment?

It’s “One Love” by Bob Marley.

The anthem that reflects everything they’re building: unity, joy, togetherness, and a vibe that lingers long after you leave the parking lot.

Mark Your Calendar, Roll Up, and Pull Through

Come for the deals.

Stay for the music.

Leave with a full heart… and maybe a lil’ infused chocolate.

SoulFlora 420 Fest

📍 2713 NJ-23 #5A, Newfoundland, NJ

🗓️ Saturday, April 19 | 12PM–6PM

🎟️ Free entry | 21+ only

🛒 Store open 9AM–9PM

🔗 soulflora.com/events

SoulFlora’s 420 Fest is officially on our radar - and it should be on yours too.

🎟️ Want to make sure you NEVER miss out on events like this again?

📲 Download the NJ Radar app for our exclusive daily event calendar so you’re always ahead of the game.

Because trust us…you don’t want to be that person hearing about it after the fact. You want to BE there.